While web marketers may not think about design standards all the time, they all know that it helps their websites. It is important to remember that a visitor does not enter your website with a blank slate; he or she has an expectation of what to expect. Therefore, it is important to follow the current best practices when designing a website. Here are some of them:
First, avoid using large media files on your site. The reason is that these slow down HTTP requests and therefore increase abandonment rates. Studies show that 25 percent of people abandon a website that takes more than four seconds to load. It is also important to remember that most visitors expect a page to load in less than two seconds. If your site is taking more than three seconds to load, chances are that you will lose your visitors. Customers just aren’t that patient anymore!
Second, avoid using too many colours and patterns on your site. This can cause confusion for your users and may even result in abandonment by the visitor. Third, avoid overloading the home page with too much information. Keep designs minimal and don’t elevate unnecessary elements that take up space and provide little benefit to the user. Lastly, don’t use distracting transitions or animations. Make sure that your content takes up all of the screen in an aesthetically pleasing and clear way. For advice on Web Design Swansea, visit a site such as www.accent-adc.co.uk
Third, adhere to brand standards. This includes style guides, branding guidelines, and mood boards. The guidelines help you create a cohesive and professional-looking website. The rules of design are also helpful for developing your site. You should also adhere to the W3C standards when designing a website. This ensures that your site looks as good as possible for all users. And remember to use contrast and make your pages as readable as possible.
Next, consider your audience. Your target audience is most likely to be people with different visual perceptions, and it is important to make them as comfortable as possible. Ideally, you should use a sitemap to make your website easy to read and understand. This will help people to navigate and get the most from your site. When using the sitemap, focus on the main focus, and don’t stray from the sitemap.
The layout of your website is another important aspect of design. Its layout should be user-friendly. It should be easy to browse through. In addition to that, the colours should be appealing to your target audience. Whether your website is a personal blog or a business site, the content should be attractive. This will increase the chances of your visitors contacting you. If they feel a sitemap is confusing, it is probably too complex and confusing.