Flyers are a quick and effective way to run local marketing campaigns. But before you rush off to a folded leaflet printers Cheltenham, check that you’re not making these common marketing mistakes.
1-Poor leaflet design
Any print professional, such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cheltenham, will tell you design is key. Your leaflets should engage your audience immediately. If your design is chaotic and lacks clear messaging, you’re wasting your money.
2-Information overload
Don’t be tempted to overload your leaflet with every single piece of information about your product or service. It’s a real turnoff, and your copy will end up unread. You’re aiming to pique people’s interest, so lead with your key messaging, include a strong CTA and don’t forget your contact details
3-Targeting the wrong locations
Putting your leaflets in the wrong location is a waste of time. Instead, research where your target audience is likely to be, and target those venues or places accordingly.
4-Timing is key
Timing your distribution right is also hugely relevant. Promote your event or product too early or too late, and your marketing won’t have any relevance.
5-Consider professional distribution
If you want to take the pain out of leaflet distribution, consider using a professional service. With well-researched delivery methods and routes, they can reach all the right places and improve your results.
6-Track your success
Distributing flyers is one thing. But if you fail to track the success of your campaign, you won’t know what works and what doesn’t. A landing page URL, or QR code are effective in tracking your campaign.