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What is the difference between Public Relations and Publicity?

April 20, 2021 4:48 pm

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What is the difference between publicity and public relations? Publicity refers to any way in which people inform others about a product, service or organisation. In today’s highly competitive and tough marketplace, public relations has become a critical tool for organisations trying to maintain a positive public perception. By managing their reputation, publicists can help clients achieve desirable customer loyalty, influence buying decisions, and improve brand loyalty and recall. For a Cheltenham PR firm, visit Head On PR

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In essence, a publicist is an agency that represents a client on a professional level. This type of marketing strategy is utilised by most large companies and has become increasingly popular with smaller companies. A PR specialist can assist a company in many ways, such as: creating awareness, distributing advertisements, creating a media campaign, managing the advertising budget, communicating with the press, and participating in special events. By using all of these tools, a publicist helps increase visibility and acceptability for a particular product or service, while at the same time generating sales. The term “publicity” describes any method used to inform the public about products or services, while public relations describes a set of activities designed to build up a company’s goodwill.

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As you can see, a PR or publicity specialist offers a unique service to businesses looking to promote their image. In addition to working within newspapers, they may also work with radio or Internet news stations to distribute any promotional information they’ve developed.

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