- Knowing your customers and prospects
If you have not already done so, connect with your clients and referral partners on social media. When you connect in social media, you’ll have a window into their lives and be invited into their daily conversation. The more you know people, the better you will be able to serve them.
- Stay visible
Set up a system for regular professional communications and social media posts to stay visible to your clients. Consider an automated approach like software packages to make it easier to keep in touch with your network without requiring hours a day on social media marketing. For IFA back office software, visit a site like https://www.intelliflo.com/financial-adviser-software
- Focus on a niche
Focusing on a niche will provide you with specific clients, such as tech startups, and this can have many benefits for your practice. It makes it easier to find and connect with prospects. You can tailor your marketing messages to the specific needs of your target market.
- Communicate Clearly
Break down concepts as much as possible to ensure that all parties understand the problem or the process at hand. To become a better financial adviser, your clients need to understand the investment strategy you recommend and feel on track to achieve their goals.
- Develop your Bedside Manner
Clients who most need you when they feel under stress. You can become a better financial advisor by being known as easy to talk to. Clients will be more loyal to you and more likely to refer new clients to you.