Craft breweries inherently have their own story to tell, but enticing consumers and supporters alike with everything that’s going on apart from the beer can be tough. Brewery merch is huge at the moment and these custom beer mats are a great way to bring your brand’s story into as many hands (or under pints) as possible.
Your Origin Story in Miniature
Beer mat: Tell your founding story on one side. Customers like a good origin story, whether you began in a garage, retrofitted an old mill or are continuing the family brewing tradition. Short but sweet. For Personalised Beer Mats, contact //wedoprinting.ie/product/custom-printed-beermats
Showcase Your Values
The modern drinker wants their favourite brands to care about sustainability, local sourcing and community. Promote your eco-friendly ways, local ingredients or charity work, for example. The fact that a brewery is powered by 100% renewable energy will make you want to drink its beer or it being supportive of local farmers builds brand loyalty.
Create Collectible Series
Develop separate mats for each variety of beer which reveal exclusive art work, brewing details or possibly food tips to showcase. You can bet your customers will collect the entire set to bring home, or share it on social media.
Interactive Elements
Add QR codes to brewery tours, tasting notes or behind the scenes videos. Or include tidbits about how you brew, or local history on signage to encourage dialogue between customers.
Seasonal Storytelling
Changing with the seasons, update your beer mats to show limited quantity yuletide offerings, upcoming festivals and promotions or a celebration of how far as an operation you have come. It allows your brand’s story to continually remain fresh and new, so that regulars have more awesome stuff only they know about!
The Result
Your beer mats, meanwhile, are your mini-marketing ambassadors, enhancing customer relationships and boosting brand visibility with every drink.