Running a business is all about keeping your current customers happy, whilst trying to attract new ones. This can feel like a bit of a juggling act but your business will succeed or fail based on how your customers feel about your business and whether you can increase the numbers of people that buy your services or products.
Here are some ways you can attract new customers.
- Promotional discounts – this works particularly well for products and these offers can encourage new customers to look at your items. In the fashion industry you will often see offers on Farah Jackets or summer dresses as a way to entice customers into the stores, whether this is online or in person.
- Referrals – by asking your existing customers for referrals you can bring warmer leads into your business. If you have been referred to a business by a friend or family member you probably have already bought into the company in terms of trust, off the back of your friends comments.
- Keeping up to date – it is important to keep your customers, both old and new up to date with your business, especially if you have a new product or service being launched. This can be a great way to combine an offer or discount.