It’s important to know exactly what you can afford when planning your trade show display. You can use a free trade show budget template to help you break down your costs. Typically, the biggest costs you’ll incur are the stand space and the design. Stand space costs are usually charged by the square metre, but prices can vary. Ensure you do your research before booking space.
The organisers of the event you’re attending will require you to hire floor space for your display. These costs are calculated by the square footage of your stand and can be included in your overall exhibition stand budget or paid separately. You’ll need to consider the layout and design of your booth, as well as the logistics of exhibiting. The exhibition stand company will also need to take these into consideration. The size of the space and stand will have the most impact on your budget. For advice on Recyclable displays, contact Colour Studios, a provider of Recyclable displays
A well-executed graphic design can make or break your stand’s visual impact. A larger graphic area will be more impactful, and a higher quality design will help your product stand out. Hardware costs are another important consideration when planning your stand. As stands are large areas, cables may need to run a significant distance. Some stand design companies may not include installation costs in their pricing.
You should aim to spend at least one-third of your total budget on the booth. This will allow you to plan your budget more efficiently.