A hero image is a large, prominent, and visually striking image or banner that is placed at the top of a webpage. It is one of the first elements that visitors see when they land on a site and typically spans the full width of the screen. The purpose of a hero image is to grab the viewer’s attention and communicate key messages or branding.
Different Types of Hero Images
Static Hero Images
These hero images remain fixed and do not change as users interact with the webpage. They provide a constant visual backdrop, offering a stable and consistent introduction to the website.
Dynamic Hero Images
Dynamic hero images introduce an element of movement or change. This category includes sliders, where multiple images rotate in sequence, and may also encompass rotating banners or video backgrounds.
Image Sliders
Image sliders, or carousels, are a series of images that transition sequentially within the hero image space. Each slide may contain visuals or messages, allowing for multiple pieces of content in a single prominent location.
Banner Ads and Hero Images
A hero banner is an effective way of communicating your brand with your audience. Banner ads strategically positioned within a webpage, often alongside a captivating hero image, are a great tool for engagement. Placed in prominent areas like headers or footers, these ads complement the hero image. HTML5 banners like those created by The Bannermen are a good choice as they are designed for interactivity. They can include animations, video, and responsive elements that engage users.
Why should you use Hero Images in a Banner Ad?
Using a hero image in your banner ad adds visual appeal. It reinforces brand identity, making your advertisement more recognisable and creating a connection with your audience.